“With more than 13 years of marketing experience in products and brands management, in sports goods industry, shoes company or for Fashion Brands… According to your needs do not hesitate to contact me, for opportunities, requestes, ideas, collab...”
 
 
 
Marketing, Branding, Product Design, Relationship Media Strategy...
SALES PROMOTION & BRAND
COMMUNICATION
 
 
 
 
> Seasonal merchandising, and promotion plans
 
> Media planning and PR definition and implementation
 
> Collections and commercial presentation
 
> Product launching and events management
 
PRODUCT
MANAGMENT
 
 
 
> Product design and Line up implementation
 
> Briefing for design team and R&D
 
> Product testing, validation and sourcing
 
> Art direction for products and visual identity
 
 
TEAM LEADING & PROJECTS MANAGMENT
 
> Product managers, Designers, Web Designers, Stylists, Merchandiser.
 
BRAND POSITIONING
& STRATEGY
 
 
 
> Management of brand portfolio
 
> Strategic definition of positioning and brand identity
 
> Marketing plan definition and implementation
 
> International expansion
 
> Implementation of product diversification and market expansion
 
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Ateliers d’Embellie